Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Having links from more popular websites carry more weight than less popular sites. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites.
Estimate your contents longevity
Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Write locally oriented content: It’s one of the best things you can do to improve local rankings.
Find out which search terms are already bringing people to your site
Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. SEO in Goole is here. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site.
Big Brands Burst to the Top
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on." Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Remember, it takes 20 years to build a reputation and only five minutes to ruin it.
Making Sense of All This Keyword Data
Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Google may penalize specific tactics, but they will never penalize quality. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages.
How to Protect Your Content
No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist.