Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. How do you find people who value SEO enough to pay your prices?
You’ve got to understand how to research and use keywords in the current environment
First, stop assuming SEO is dead because the rules changed. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind.
Improved page segmentation
It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Are internal links as valuable as external links? Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. I’m sure you don’t want to spend time creating content no one wants to read.
Headings and SEO
Gaz Hall, from SEO Hull, had the following to say: "Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language." Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless.
Let the world know you are creating excellent content
Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content.
How can this help your own website?
At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them.