Google recommends this as a guideline

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in.

Avoid link directories that link to all kinds of sites

Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. Review competitive lists and other pertinent industry sources. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO.

Structuring the entire page

Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Most SEO consults cover a local area. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages.

You want to include keyword-rich anchor text in your body copy when possible

According to Gaz Hall, a UK SEO Consultant : "It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors." Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved.

Most businesses know that search engine optimization is a must-have if you want to be successful with a company

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality.

Time proven tips for better SEO rankings

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results.