Brushing up the basics

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Without considering a search engine user's intent, you will attract too much unqualified traffic.

H1 Tag Issues

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted.

Search For Broken Link Building Opportunities On Wikipedia

Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. You can read an offsite SEO beginners guide here. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.

The most obvious backlink tactic

According to SEO Consultant, Gaz Hall: "Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for." While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong.

Sooner or later you see that free SEO alone doesn't deliver the results you want

The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer.

Start with seed keywords

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help.