What are the best guides for learning SEO myself?

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.

It’s time to revolutionize our approach to long term SEO

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal?

Planning the Takeover

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. According to Google, natural links leading back to your site are definitely something to strive for. How do you add content to Google? If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications.

Never Stop Working

According to Gaz Hall, a UK SEO Consultant : "SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus." Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page.

Dominate your own little niche first

Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.

If you link to other websites, make sure that these websites are reliable and respectable

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer.