Use optimized .png files or SVG files with ALT text for images

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links.

Add valuable insight to the content you create

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags.

So, how to start?

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. SEO in East Yorkshire is here. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally.

Google tries to bring up immediate answers to many queries

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site." Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload?

High advertisement ratio

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.

Be yourself & not your keywords

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas.