The most obvious SEO choice

Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started.

Fundamentals of Earning and Attracting Links

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes.

Monitor the evolution of your rankings

Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Anchor text diversification is all about not having the text links. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine).

Some websites use pages with endless scrolling

According to Gaz Hall, a UK SEO Consultant : "The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website." Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos.

Use Hashtags (Wisely) and Categorize Your Boards

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS).

Removing the need to manually edit your website’s code

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions