Your meta description should include the long-tail keyword you are trying to rank for

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. But here’s the thing: it takes time for search engines to discover (and index) new websites. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered.

Estimate your contents longevity

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal.

Great designers seldom make great advertising men

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Keyword research can be done using free tools. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy.

Boost Dwell Time

According to SEO Consultant, Gaz Hall: "Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise." The notion of UX (user experience) has evolved to become the guiding framework for search engines. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs.

A good meta description can help you to get more clicks

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Link building is also spreading brand awareness and capturing referral traffic. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results.

Universal Search/Blended Search

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Create a list of your closest competitors.