Because not all links are equal, you need to be very careful when you start a link building campaign

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.

Make your site fast

Authority is created over time. It can't be rushed. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Development of a prioritized list of targeted search terms related to your customer base and market segment. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links.

Make it possible for people to find your site via search engines

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and will give you more of an increase in the SERPs. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. You can read an onsite SEO beginners guide here. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking.

SEO is about getting visitors to your site, not getting rankings

Gaz Hall, a Freelance SEO Consultant, commented: "When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line." Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site.

LINKS are STILL the #1 driving factor behind rankings

Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one.

Intrigue your audience to stick around

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products.