Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it.
Consider your URL structure
Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case.
You have a huge opportunity to optimize your URLs on every post you publish
Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. One way to approach SEO is to write catchy headlines. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content.
Link from authoritative posts to your product or service pages
Gaz Hall, a SEO Expert from the UK, said: " Create a list of articles with links that are similar or closely related to your content." Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better.
Write a keyword-rich introduction
When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service.
Put your most popular phrases at the beginning of the page titles
If the wrong people are hitting your website, it's all for nothing Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm.